Students desks and chairs industry after years of baptism of wind and rain, has entered the stage of brand competition, student desks and chairs market competition more and more fierce. Student desks and chairs manufacturers want to share market share, to seize the next market "high ground", the current situation, the students desks and chairs manufacturers must develop new strategies based on market conditions, open up market segments.

Students desks and chairs industry has been from the product, channel competition, into the brand, marketing and competition in the development stage. Brand, stage of marketing competition, market segments to become a desks and chairs to win the competition manufacturers the key. In this stage of development, the product is not featured and highlights the brand, based on the market more difficult and will eventually be eliminated. The product features and highlights of the brand, will eventually get more opportunities for development, as the leader of the student desks and chairs market.